Building a Better Higher Ed Marketing Team: Survey Report

Learn How the Higher Education Marketing Industry is Evolving

Between April-May 2021 OHO led a research study to better understand the staffing resources marketing and communication departments have, to capture the current and future states of higher education marketing teams — including roles, skills, and capabilities.

Our comprehensive guide provides detailed analysis of the survey results, including what new roles departments are hoping to add to their team, what skills they have or plan to add in their department, who the marketing/communications division reports to, and much more.