8 Law School Website Examples That Stand Out from the Competition

When prospective law school students visit a law school website, they are reviewing the site — and by extension the school — from a different perspective than an undergraduate student or a graduate student interested in a different program might. From our experience interviewing thousands of prospective students, here are some key site areas where law school marketers have an opportunity to differentiate their schools.

Elevating Prestige

School ranking lists, like the US. News and World Report and the Princeton Review, play a significant role in the prospective law school student journey. Prospects tend to focus their search on the highest-ranking schools they can attend in their area. This bias toward highly ranked schools extends beyond just the school itself. Prospects will also consider what schools the faculty attended, and whether they’ve been published in prestigious journals. 

Wherever there are opportunities to showcase rankings for the school and the faculty, law schools would be wise to take advantage of them. 

Highlighting Outcomes

While outcomes are important for prospective students at both the undergraduate and graduate level, law school prospects are particularly focused on how their degree will benefit their career. They will seek out alumni stories and outcomes on every law school site they visit, and compare them to outcomes at other schools they are considering. 

Showcasing Faculty

Law school prospects are very interested in the faculty they’ll be learning from, particularly:

• Educational experience – they consider the rank of the law school the professors attended
• Professional experience 
• Research and publications (with links)

It’s important that law school marketing teams treat faculty profiles as marketing opportunities, rather than professional profiles.

Communicating the Student Experience

Attending law school is a significant time and monetary commitment, and prospective law students expect the school’s website to accurately convey the experience of attending. Where prospective undergraduates might focus more on the campus experience — city life, residence halls, campus —  prospective law students are more interested in how they’ll interact with their professors and peers. They’ll also want to dive deep into curriculum options and compare those to other law schools they’re considering.

Law School Websites Examples that Stand Out

While there’s no single “perfect” law school site, each of the below examples has at least one design or content element that sets it apart from other schools we reviewed. 

Berkeley Law

Many students enter their legal studies with specific interests and goals, like working in public interest law or the intellectual property field. Our user research has shown that information about areas of study and available concentrations is one of the primary ways in which potential students evaluate law schools. Berkeley Law’s Areas of Study page provides high-level information about how students can focus their studies within JD and LLM degrees and links out to individual pages for each area of study. Those pages nicely summarize specifics about coursework, experiential learning opportunities, and related events on campus. 

Best Law School Website Example for: Comprehensive areas of study pages

University of Chicago Law School

While many law schools include diversity statements on their sites, the University of Chicago Law School’s website stands out for its comprehensive, detailed look at the school’s DEI efforts. In addition to statistics about student demographics, the site includes more nuanced information about employment rates for students of color and the number of courses that address issues related to race, gender, and sexuality. The page also includes lists of diversity and inclusion programs and resources on campus, as well as the reports on related campus issues. 

Best Law School Website Example for: Highlighting DEI efforts

Columbia Law School

A comprehensive legal education extends outside the classroom — and prospective students are eager to learn about how they can develop and practice professional skills during the course of their law degrees. The Columbia Law School website lays out numerous opportunities for engagement outside of class, ranging from clinics to externships to moot court, and highlights its unique simulation opportunities where law students can tackle hypothetical legal challenges in the classroom. Where available, the site also highlights experiential learning opportunities on individual areas of study pages, really driving home the importance of real-world experience. Learn more about the full strategy for the Columbia Law School website.

Best Law School Website Example for: Promoting experiential learning opportunities

Georgetown Law

Access to stellar faculty is one of the biggest draws of top-tier law schools — which means it’s important to offer clear, comprehensive information about faculty members on your law school’s website. Offering names and titles isn’t enough, however. The best law school websites have faculty profiles that include detailed information about areas of expertise, publications, courses taught, and career highlights. Georgetown Law’s website stands out for its comprehensive faculty listing, which allows viewers to sort by name, expertise, and the programs they teach in. Each individual profile includes a detailed biography, a list of publications, related news articles, and courses taught. 

Best Law School Website Example for: Faculty profiles

Northwestern Pritzker School of Law

There’s no getting around it — law school is expensive. That means understanding financial aid and loan repayment programs is a top priority for many prospective students, especially those who are interested in pursuing a career in public interest law. Northwestern Pritzker School of Law does an especially good job highlighting its financial aid options, especially its Loan Repayment Assistance Program (LRAP). In addition to clear guidance on qualifying for the program and a table illustrating typical awards, Northwestern offers a calculator that allows students to estimate their potential eligibility for assistance based on salary and family structure. 

Top Law School Website Example for: Financial aid transparency

Chicago-Kent College of Law

While location is not as significant a factor for prospective law school students as it is for prospective undergrads, it's still an important consideration for many prospects that can't be overlooked. The IIT Chicago-Kent College of Law sits right in the center of downtown Chicago, and the school's location permeates the entire site with stunning photography and call-outs to the city displayed prominently throughout. 

Best Example for: Providing visitors with a sense of place

Boston College Law School

Many prospective law students pay close attention to rankings, so it’s important to feature them prominently on your website. However, rankings aren’t the only statistic that matters. Boston College Law School pairs ranking numbers with other important figures, such as its student-faculty ratio and bar passage rate. It also uses the page to emphasize student outcomes, including employment rate and average starting salary, and to drive viewers to learn more about the application process. 

Best Example for: Promoting rankings and student outcomes

Emory Law

Law degrees are inherently career-focused — but that doesn’t mean students don’t care about their lives outside the classroom. Emory Law’s student life page excels at balancing information about academic and extracurricular activities, such as its Student Bar Association, with details about living and learning in Atlanta. The page also includes key information about student organizations, resources, DEI initiatives, and a link to the full student handbook. 

Best for: Showcasing student life