A laptop with a video conference call displayed on the screen

OHO U 2022 Online Conference: Important Logistics

Schedule for Next Level Digital Marketing, June 22 (all times are in Eastern Time)

1:00 - 1:05 pm
Welcome 
Rachel Reuben Senor & Jason Smith, OHO

1:05 - 1:45 pm
Life After Universal Analytics: Transitioning to GA4
Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School and Adrienne Ritchie, Digital Marketing Manager at OHO

1:45 - 1:55 pm
Q&A with Joshua and Adrienne

1:55 - 2:05 pm
Fun Break

2:05 - 2:25 pm
Heroes of Higher Ed Lightning Talks
Snapchat Ads: The Best Kept (Not-so) Secret in Advertising to Gen Z
Anice Rodrigues Barbosa, Director of Digital Marketing at Wheaton College

My Davidson: Reviving Student-to-Student Storytelling
Ikra Javed, Digital Communications Coordinator at Davidson College

2:25 - 3:05 pm
Tracking the Student Journey through Slate from Lead to Application
Jessica DePaul, Director for Recruitment Marketing, NJIT

3:05 - 3:15 pm
Q&A with Jessica

3:15
Wrap-up

Video

Our presenters would love to see you! We encourage you to keep your video on if you feel comfortable and are in an environment conducive to do so. Your sound will automatically be muted from our end, but we will have the ability to unmute you if you are called on during Q&A. 

If you need to step away at any time, we recommend turning your video off and not leaving the meeting entirely. However, the Zoom meeting will be open all afternoon — so if you do find you have to leave to hop into another one, you can certainly re-enter at any time.

Recording

We will be recording the OHO U 2022 Online Conference to help us improve in the future and to share with colleagues and clients who were unable to attend today. The recordings will be made available to all OHO U registrants!

Zoom Meeting Logistics

  • Make sure your Zoom software is updated to the latest version  (5.10.7)

  • Make sure your Zoom name is your full name as well as your institution if you can fit it character-count-wise. To do this on your desktop client, tap on the 3 dots in your video window and select “edit name.” (Example: Jennifer Smith, University of Dakota)

  • Feel free to use your Reactions button at the bottom toolbar. Depending on your version of Zoom, you may see just a few or a large number of different reactions such as clapping hands ? and a thumbs up ??.

  • We will also be using the Polling feature throughout the meeting. While Zoom records individual answers, we'll only review the aggregate number of responses to each answer — so your responses will remain anonymous.

  • The Chat feature will be open as well. You can post comments to everyone or privately to an individual member of our OHO team. Please feel free to message any OHO team member if you have a logistical, technical, or scheduling-related questions. If your question or comment is for the presenter or related to the topic in general, please post it to everyone in the chat and during our Q&A session following each presentation we will do our best to get through as many as possible.

If you need any technical support, especially if you get stuck outside of Zoom, please email marketing@oho.com.