Next Level Marketing: Slides and Recordings
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Whether you couldn't join us for the first week of the OHO U 2022 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides can be accessed using the links below:
Session 1: Take Your Marketing to the Next Level
Session 2: New Student Onboarding with a Custom Voice Assistant at Hamilton College
Take Your Marketing to the Next Level
In this session, Rob Engelsman, Executive Director and Head of Strategy & Relevance at Annex88, showcases the key tenets of what next level marketing looks like and how you can start taking action to get there today.
New Student Onboarding with a Custom Voice Assistant at Hamilton College
Tim O'Keeffe, Sr. Director of Marketing and Analytics at Hamilton, and Nick Laidlaw, Chief Technology Officer at Voicify unpack the strategy, design, and implementation that went into the creation of the Hamilton College voice app.
Research Insights on the Long Homepage: The Good, the Bad, and the Ugly
Jim Dalglish, the Director of UX Research and Strategy at OHO offers insights into building home pages that drive engagement and provides examples of what works and what's likely to fall flat.
Customer Journey Maps: The Value of the Intangible
Katerina Martchouk, the Marketing Director at Virginia Tech Center for Leadership in Global Sustainability, offers an inside look into the process of developing customer journey maps.
Week 2: Next Level Professional Development
Get insights into navigating the Great Resignation.