OHO U 2023 Online Conference — Slides and Recordings

Learn how, through trial and error, Christie Campbell and her team at St. Edward’s University developed a turnkey monthly process to summarize the big wins, key stats, major takeaways and next steps across their marketing and communications.

Allison Turcio from Siena College delves deep into the student experience during the college search process and emphasizes the pivotal role of qualitative insights in crafting impactful marketing.

Chris Kostecki, OHO's Digital Marketing Senior Campaign Manager, shares insights from his 15 years of experience managing digital marketing campaigns to help you achieve long-term success.

One of OHO's talented digital strategists, Amanda Richards Butts, joins OHO's founder and managing director, Jason Smith, to look back on emerging trends in higher education digital marketing and offer strategies and tactics teams can employ to ensure they aren't left behind. 

What makes a great homepage? Informed by 10 years of user research, OHO's Director of Digital Strategy, Georgy Cohen, pulls apart the layers of UX, visual design, content strategy, and branding to reveal the building blocks of successful homepages.

OHO's Senior Digital Marketing Strategist, Noel Fisher, shares a roundup of the latest tactics and trends schools are using to promote their programs and raise brand awareness.

Jordan McDonald, OHO's Manager of Digital Marketing Campaign Managemen, shares some tips and tricks for colleges and universities interested in leveraging TikTok to elevate their brand.

During her talk, Kathy Nontasak, Senior Partner Lead at Google, discussed student sentiment in the face of economic uncertainty and how this impacts behavior. While we are unable to share a recording or slides from Kathy's presentation, we are happy to put you in touch with her and her team. If you have questions about her presentation, please email marketing@oho.com and we will forward your information along to Kathy. 

The prospective student journey is a constantly changing landscape, and the rise of generative AI chatbots offers prospective students an exciting new tool to help them determine their higher education path. OHO's Director, UX Research and Strategy, Jim Dalglish shares insights gleaned from surveying more than 500 prospective and current students as well as in-depth focus groups to determine how prospective students are using AI.

OHO's VP of Account Strategy, Rachel Reuben Senor, leads a panel of higher education marketing leaders to discuss, where they are focusing their time and budget in the next five years, what they are excited about, changes in recruitment strategies, and how job responsibilities are changing and evolving.

OHO's Digital Marketing Senior Data Analyst and SEO Strategist, Adrienne Ritchie, shares tips and tricks to get the most out of Google's new analytics platform, GA4.