OHO U 2023 Online Conference: Trends

Higher Ed Digital Marketing Strategies & Tactics

The last year has seen a number of major shakeups in the digital marketing space — GA4, the rise of generative AI tools like ChatGPT, an ever-shifting social media landscape. One of OHO's talented digital strategists, Amanda Richards Butts, joins OHO's founder and managing director, Jason Smith, to look back on emerging trends in higher education digital marketing and offer strategies and tactics teams can employ to ensure they aren't left behind. 

Amanda has 10 years of digital marketing experience with 5 years in the education industry. As a Digital Marketing Strategist, Amanda spends each day developing consumer journey focused marketing strategies for clients and continuously optimizing campaigns to reach the highest potential, leveraging her experience in developing multi-channel campaigns via social media, email, online video, streaming ads, paid search, and display.

As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.

Session: Higher Education Homepage Trends

What makes a great homepage? Informed by 10 years of user research, Georgy will pull apart the layers of UX, visual design, content strategy, and branding to reveal the building blocks of successful homepages.

Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is director of digital strategy at OHO Interactive, a full-service digital agency based in Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently at industry conferences such as HighEdWeb, CASE, and ContentEd. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.
 

Trends in Digital Media

OHO's Senior Digital Marketing Strategist, Noel Fisher, will provide a roundup of the latest tactics and trends schools are using to promote their programs and raise brand awareness.

Noel is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges.

Lightning Talks

Tip Top Tricks & Trips

Jordan has worked in digital marketing for 13 years with experience in large, international companies to small, local businesses. In her role as Digital Marketing Manager, she helps clients achieve a digital marketing mix that matches their business goals.