Brain Trust: Content Strategy — Ongoing Content Stewardship

The launch of your website marks the end of one project and the beginning of another — the ongoing maintenance of your website content. Through ongoing auditing and content quality assurance, consistent governance, and continuous engagement with content editors, you can ensure your content retains its value and relevance. In this Brain Trust discussion, we will talk through approaches for doing this within different types of organizations and clients can share how it is working for them.

Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is director of digital strategy at OHO, a full-service digital agency based in Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently at industry conferences such as HighEdWeb, CASE, and ContentEd. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Sarah most recently led digital communications strategy for Dartmouth College’s $3 billion comprehensive fundraising campaign. Before moving to advancement, she was the UX team lead for Dartmouth's web services team, overseeing content strategy, user experience, accessibility, and support for more than 200 client sites across the institution. In all, Sarah has managed strategy for more than 90 Drupal website projects (so far). In her free time, she enjoys gardening, knitting, painting, and reading mysteries.

A storyteller at heart, Elisabeth has devoted most of her career to improving communications in education. Before joining OHO, she directed web content and social media for the University of Pennsylvania's Graduate School of Education. She's also a documentary filmmaker who has directed three feature films, wrote her graduate thesis on the relationship between mass media coverage of education and policy implementation, and worked as a multimedia specialist at the Nebraska Department of Education. At OHO, she is a content strategist who loves solving puzzles, working with clients to find clear and effective ways of organizing and communicating information.