Brain Trust: SEO/Analytics
Join us Thursday, September 23 at 1:00 pm EDT
In August we polled our clients to learn what topics would be of most interest to them for Brain Trusts this fall. By far the most popular response was SEO/Analytics. While this is a big topic with lots of different things we can talk about, we're going to have two of our awesome digital marketing team members (Noel Fisher and Adrienne Ritchie) join us to cover:
- Why you need to focus on SEO/Analytics
- How SEO/analytics can raise your universities/program’s visibility
- Case studies of great results
- How and why to optimize your content
- and more as time permits!
Share your questions in advance by emailing Rachel@OHO.com to make sure we cover what would be most relevant to you!
Noel is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges.
Adrienne is a digital marketing professional with extensive channel, analytics, and training expertise. She has 9+ years building marketing and communication programs across online and offline channels to support organizational growth, and broad marketing experience developing and translating brand strategy into diverse, multi-channel campaigns. Adrienne leads with a creative, yet data-driven approach.
Join us September 23 at 1:00 pm EDT
What are some ways we can improve search rankings for our content?
You don't need to burn through your marketing budget to improve search engine optimization (or SEO) for your higher ed website. Here's a rundown of 10 higher education SEO tactics to help your college or university website content to rank higher in organic search results.
Digital Marketing
Digital marketing seems like a good solution, but where do you start? You don’t have the time, resources or team to figure it all out. All you care about is running a campaign that generates quality leads to meet your enrollment goals. With a proven process and our industry expertise, we help you make an immediate impact.