Brain Trust: Building & Implementing a Strategic Marketing Plan

Building & Implementing a Strategic Marketing Plan can seem intimidating to some, but we'll talk through how this has been done successfully at some colleges, as well as how to tie it to your college's strategic plan and use it to help with budget funding requests for the new fiscal year. We'll talk through a variety of models and take a look at your examples if you're willing to share.

Rachel Reuben Senor has over 25 years of marketing and leadership experience in higher education from her roles at SUNY New Paltz, Ithaca College, Colgate University, California College of the Arts, and consulting. She owned her own business as a senior marketing leadership consultant to higher education. In this capacity, she served as interim vice president for marketing and worked alongside CMOs and college Presidents to help them with their marketing operations. Rachel is a well-respected speaker and commentator within higher education. As Vice President, Account Strategy at OHO, Rachel brings new perspectives to our clients on long-term strategy, organizational design, and enrollment marketing. She leads our OHO U webinar series and conferences and consults with clients on organizational and operational assessments of their marketing and communication departments.