Bootcamp attendees enjoying presentations at the 2024 LA Bootcamp

OHO U In-Person Bootcamps

Free, one-day conferences for marketing and web professionals working in higher education. Each day will be a mix of talks and hands-on workshops that you can apply once back on campus.

OHO U

Free Professional Development for Higher Education Marketers

In the last four years, we’ve engaged with more than 3,000 higher education marketing professionals from over 1,000 schools at our OHO U online conferences, senior summits, and webinars.

Beginning this spring, we're excited to share that we'll be hosting four free, in-person OHO U Bootcamps in locations around the country to offer our higher education colleagues a chance to spend a day hearing from and learning from OHO’s strategists and to connect with peers at other colleges and universities.

These events will focus on how marketing teams can utilize an iterative approach to website design to make incremental improvements to their existing content, rather than completely overhauling their site from the ground up.

Praise from Bootcamp Attendees

Informative and Inspiring

"This was the most useful professional conference I've ever attended! Informative, inspiring, and overall fantastic. Great content, wonderful people."

Compelling and Impactful

"The OHO Bootcamp was incredibly compelling and impactful. Our team started brainstorming how we can improve our site immediately after every workshop."

Knowledge Enhancing

"This Bootcamp was highly informative and a wonderful experience to enhance your knowledge of digital marketing within the higher education niche. You don't want to miss the opportunity to learn from them!"

Invigorating

"This was my first marketing Bootcamp. I expected to gain more knowledge of current topics in my field, but I also left with an invigorated passion for marketing."
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Professional Development. Always Free for All Attendees.

We believe it is important that all our client partners and colleagues in higher education can improve and advance their skills and expertise. As is the case with all of our OHO U content, our in-person bootcamps are entirely free for all attendees. We’ll bring the snacks, drinks, and presenters – you just need to bring a laptop and a desire to learn from and connect with colleagues.

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Learn From Experienced Strategists

OHO’s strategists bring decades of experience working within and alongside higher education marketing teams. Members of the OHO team will be presenting on a variety of digital marketing, content strategy, and UX topics, and they will also be available to answer questions and guide attendees throughout the Bootcamp.

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In-Depth Workshops

During the Bootcamps, attendees will have the opportunity to break out into small groups to apply learnings from the presentations to their own sites and marketing campaigns to troubleshoot issues they’ve been struggling with or brainstorm new ideas.

The New York City skyline

New York City – Date TBA

Combine the 120+ higher education institutions within the city limits with the hundreds of schools just a short drive away in NJ, CT, PA, RI, and MA, and the final stop on our 2023 In-Person Bootcamp tour is sure to be the largest.


 

The Washington DC skyline

Washington, DC– Tuesday, August 6

Washington, DC. is home to 20 colleges and universities, with dozens of higher education institutions within a short drive from the city, and we look forward to connecting with folks from in and around the nation's capitol.

The Boston skyline

Boston, Massachusetts – Convened on Thursday, March 21

We hosted our first in-person Bootcamp here back in 2018, and we can't wait to join higher ed marketers from Greater Boston's 100+ colleges and universities for the first stop of our 2024 in-person Bootcamp tour.

The Los Angeles skyline

Los Angeles, California – Convened on Thursday, April 25

With more than 63 schools within the city limits, Los Angeles offers an excellent opportunity to network with higher ed marketing professionals from in and around the 2nd largest city in the US.

Bootcamp Structure

Coffee & Networking

Attendees are welcome to arrive a little early to enjoy some coffee and snacks while they connect with their colleagues from other colleges and universities in the area.

Keynote

OHO's founder and managing director, Jason Smith, will welcome attendees and walk everyone through the benefits of an iterative approach to website design.

1st Presentation + Workshop

A member of the OHO team will offer a deep-dive into one aspect of iterative website design. Following the presentation, attendees will breakout into groups to apply what they've learned to their own marketing initiatives.

2nd Presentation + Workshop

Another member of the OHO team will offer their insights on another core aspect of iterative website design. Following the presentation, attendees will breakout into groups to apply what they've learned to their own marketing initiatives.
An assortment of cocktails

Stick Around For Cocktail Hour

Not ready to head straight home after Bootcamp? Stick around for complimentary cocktails and an opportunity to network with higher ed marketing professionals from other colleges and universities in your region.