OHO U 2020 Virtual Conference: Recordings

Lights, Camera, Call to Action! Proven Approaches to Creating Effective Videos with Jim Dalglish, Director, UX Research and Strategy, OHO

You spend a ton of money every year on expensive video production, photoshoots, and graphic design for testimonials, webpages, campaigns, and advertisements. But how certain are you that they actually appeal to their targeted marketing personas?

Using Heatmaps to Improve User Experience with Kelly O'Foran, Senior Designer, Visual/UX, OHO

Using a heatmapping tool like Crazyegg or Hotjar can help us identify user experience issues — as well as correct them. 

Pivot to Pandemic: Enrollment Marketing Strategies Amidst Uncertainty with Cristina M. Raecke, Executive Director of Marketing and Enrollment, Miami Herbert Business School

Universities are used to evolving, and in the time of COVID, it has never been more apparent.  Enrollment marketing playbooks have completely gone out the window. 

43 Things I Wish I Had Known About Slate When I Started Using It with Joshua May from Wheaton College

This session is geared towards helping marketers get a sense of what works, how it works, and some pitfalls to avoid as you build out your Slate instance. 

An Entrepreneurial Approach to Virtual Engagement with Courtney Minden from Babson College and Gil Rogers from PlatformQ Education

This candid conversation focuses on the process Babson College went through when determining how to adapt spring events and fall outreach programs in support of new student marketing and recruitment.

Playbook for Measuring Paid Advertising with Corynn Myers from the University of Michigan

To truly measure something requires a team of experts, leadership buy-in, the right people at the table, historical data, the right strategy and preparation and a common definition of success.

Become a Lead Nurturing Master: Strategy, Segmentation, Optimization, and Everything in Between with Giscard James and Ken Lund from CIEE

Developing an automated email drip campaign to nurture leads can make or break your prospective students' interest in your college or university, as well as whether or not they take the intended action steps.

Making SEO work for U with Noel Fisher from OHO

Most SEO guides are written for businesses and monetized sites, but colleges and universities have different needs and concerns when it comes to showing up in search results. This workshop session will provide best practices and approaches your school can use for SEO, as well as short exercises to help put them in action.

Building Brand Engagement Through Content Strategy with Bridget Hilferty from Widener University and Georgy Cohen from OHO

Georgy and Bridget demonstrate how a website redesign presented a powerful opportunity to better engage audiences by streamlining the editorial process, reinventing the brand storytelling approach, and using the CMS to present stories in relevant context site-wide.

Beyond the "Publish" Button – A Panel Conversation about Editorial Operations and Storytelling with Sarah Maxell Crosby from OHO, Cherrelle Nicholson from St. John’s University, Tim Nekritz from SUNY Oswego, and Tim Senft from The College of Agriculture and Life Sciences at Cornell University