OHO U 2021 Senior Marketing Leadership Summit
Thursday, June 17
1:00 pm ET - 3:00 pm EDT
A Free Conference Exclusively for Senior Higher Ed Marketing Leaders
Just as your team needs the right tools and strategies to excel in the current landscape, you need insights into how to guide them to success.
At the OHO U 2021 Senior Marketing Leadership Summit, you'll get valuable insights into effectively measuring your digital marketing campaigns, as well as guidance on how to set your marketing team up for success from our 2021 Building a Better Higher Ed Marketing Team survey.
Join Us Thursday, June 17 from 1:00 pm EDT to 3:00 pm EDT – Request Your Invitation Today!
Developing a Data-Driven Culture
OHO's Growth and Insights in Digital Marketing Strategist, Adrienne Ritchie, will discuss the importance of being data-driven, the role technology plays in data culture, how to inspire change agents within your team, and why data transparency is so important.
Survey Says! Building a Better Higher Ed Marketing Team Survey Results
OHO's VP of Account Strategy, Rachel Reuben Senior, will share high-level results from our 2021 Building a Better Higher Ed Marketing Team survey, including what new roles marketing/communications leadership are building the case for to add to their team, what skills they have or plan to add in their department, who the marketing/communications division reports to, and much more.
Data-Driven Nimbleness - How an Iterative Creative Culture Can Win the Day
Evan Ozimek-Maier, Associate Director of Creative at Berklee College of Music, will share how Berklee's Enrollment Marketing team has found success in the dialogue between creative strategy and quantitative analysis.
Free Gift for All Participants
As a thank you for joining us for the OHO U 2021 Senior Marketing Leadership Summit, all attendees will receive a hand-selected gift to help them navigate the coming academic year.
We Also Have Sessions for Your Team!
We're running 4 weeks of sessions for your team members to up their digital marketing and content strategy game.