OHO U Webinar: Content Strategy: Planning, Activation and Measurement

Your content strategy is only as good as the plan in place to execute it. In this webinar you will learn how to implement a story-first approach by defining content priorities, build a successful editorial process that will help vet and select stories, develop strategies and tools for editorial calendars and meetings, coordinate more effectively with editorial partners across silos, and measure content marketing success to inform future efforts.

Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is director of digital strategy at OHO, a full-service digital agency based in Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently at industry conferences such as HighEdWeb, CASE, and ContentEd. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Sarah most recently led digital communications strategy for Dartmouth College’s $3 billion comprehensive fundraising campaign. Before moving to advancement, she was the UX team lead for Dartmouth's web services team, overseeing content strategy, user experience, accessibility, and support for more than 200 client sites across the institution. In all, Sarah has managed strategy for more than 90 Drupal website projects (so far). In her free time, she enjoys gardening, knitting, painting, and reading mysteries.