OHO U Webinar: Emerging Higher Ed Digital Marketing Trends & Tactics
Join us Thursday, March 7 at 2:00 PM EST
What emerging trends do higher ed marketing teams need to be thinking about for the remainder of 2024 and beyond?
One of OHO's talented digital marketing strategists, Anna Whinnery, joins OHO's Founder and Managing Director, Jason Smith, to discuss some of the most consequential trends and strategies they're keeping their eyes on and provide examples to help you get the most out of your campaigns:
- The accelerated death of third party cookies
- Finding practical applications for Generative AI
- Leveraging short-form video
- Optimizing Google Analytics 4
- Utilizing responsive ads
As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.
Anna is a data-driven marketer with expertise in almost every marketing field, from creative and digital strategy to advertising, SEO, and website development. Throughout her professional career, she's partnered with colleges and universities to achieve their goals through various large-scale campaigns at different points in the customer journey, including fundraising initiatives for alumni and omnichannel enrollment campaigns for prospective students. Anna brings her 15 years of higher education experience and expertise to OHO as a digital marketing strategist, who helps clients plan, strategize, and execute digital marketing engagements that deliver measurable results. When not working, Anna enjoys paddleboarding, hiking, and traveling to explore many of the nation's national parks.
Join Us March 7 at 2:00 PM EDT
Why Would I Need a Generative AI Policy Just for My Higher Ed Marcom Team?
There has been an explosion of chatter around how AI tools can make that function a ton easier — producing high-quality content with ease, creating personalized experiences that engage and convert at remarkable rates, making quick work of search engine optimization efforts, and more. While there is significant potential, caution is also warranted. And broad generative AI policies may not provide actionable guidance for a higher ed marketing communications team. What uses are okay, and where should we steer clear? How does using these tools change our workflow? How do we account for the brand in AI-generated content? And how do we deal with bias?
Content Strategy
Got a great story to tell? Not sure how to do it? OHO helps you make your content more effective and your content development process more efficient so that your organization stands out.