OHO U 2024 Online Conference
Every Tuesday from October 1 through October 15
From 1:00pm – 3:30pm EDT
A Free, Multi-Day Digital Marketing Conference
Each year, nearly 1,000 higher education marketing professionals come together to level up their skills learning about new industry trends in digital marketing, content strategy, website design, and more. Spread over multiple weeks, presentations come from marketers at schools across the country with in-depth talks and short case-studies — plus strategies and insights from the OHO team.
Join the OHO U Conference every Tuesday from 1:00 pm to 3:30 pm EDT – October 1 to October 15.
Fresh Perspectives in Higher Ed Marketing
The 2024 OHO U conference will explore tactics and strategies to get attendees thinking differently, making changes, and exploring new frontiers to achieve their goals amid big challenges and opportunities in higher ed.
Free for All Attendees
The whole reason we started OHO U is to share our knowledge and offer a chance for our colleagues in higher ed to receive high quality professional development. Our sessions are curated to meet the most pressing challenges we hear from clients, and we want as many of you to have access as possible — so for the 5th year in a row OHO U is still totally free!
Learn from Industry Experts
Marketing experts from colleges and universities will join OHO’s team of strategists to share their expertise. Each week, you'll hear from several higher education marketers.
Choose Your Own Path
Rather than one long day, the OHO U Online Conference offers sessions spread over multiple weeks — so you won't get burned out. Each week will focus on a single topic with in-depth presentations and lightning talks that will provide related, real-world case studies. Attendees are free to register for one or for all of the sessions.
Praise from Previous Conference Attendees
Top Quality Presentations
A Burst of Inspiration
Valuable Insights With Real-World Applications
Great for Anyone New to Higher Ed
October 1 — Thinking Differently
Many of the approaches higher ed marketers have employed for years no longer effectively serve the needs of the institution or meet audience expectations. We will be discussing new ways to consider the university website as a conversion-focused marketing tool.
October 8 - Making Changes
Change has always been a challenge in higher ed — but it is possible. When you center the entities and priorities that need support — whether it is the business of the institution, the needs of end users, or the work of the internal team — we will explore how to make change happen.
October 15 - New Frontiers
Just as so many higher ed institutions pride themselves on being at the forefront of discovery, so too must higher ed marketers be ready to evolve as new technologies and marketing approaches emerge. We will showcase some areas of opportunity, including AI.
Highlights From Last Year's Conference
Conference Structure
Intro & 1st Presentation
Fun Segue & Lightning Talks
2nd Presentation
Recap and Wrap-Up
Want to Speak at the Conference?
We are inviting attendees to share their success stories via 5-minute lightning talks. We are looking for tips, tricks, and insights that have helped you or your team in the past year and could help a fellow higher ed colleague.
See What You Missed Last Year
If you couldn't join us for the OHO U 2023 Online Conference, we've made recordings available for the majority of last year's presentations.