Brain Trust: Using AI to Enhance Your Productivity
Join us Thursday, November 16, at 2:00 pm EDT
Are you curious about ways people are beginning to use AI to increase productivity? How can AI help you with some of your marketing tasks and supplement the work of small teams? Come chat with us to share tools and experiences, as well as what to watch out for.
James Gardner is a digital sales and marketing leader with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting, James has held leadership roles with fast-moving tech startups, established Fortune 1000 leaders, and forward-leaning digital marketing agencies.
James started his career with Procter & Gamble before earning his MBA at Northwestern University's Kellogg School of Management. Since then, he has served clients as a consultant with McKinsey & Company, led complex digital projects while agency-side, and built several high-performing marketing teams.
Noel Fisher is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges.
Toni Critelli is a skilled marketing professional passionate about using strategic storytelling to enhance a company's digital presence. With over five years of experience in marketing, she has honed her skills and adapted proven content practices across a wide range of industries. Currently, Toni is a content writer at St. John's University, focusing on developing engaging content for the university blog, The Johnnie's Blog.
Join Us November 16 at 2:00 pm EDT
Should You Be Blocking ChatGPT’s Web Crawler?
The emergence of generative AI tools, like OpenAI's ChatGPT and Google's Bard, has sparked much excitement. Yet, many publishers are concerned about the use of their valuable content to "train" these learning models without permission or compensation. For healthcare and higher education publishers, navigating the strategic pros and cons of blocking these tools can be particularly challenging.
Digital Marketing
Digital marketing seems like a good solution, but where do you start? You don’t have the time, resources or team to figure it all out. All you care about is running a campaign that generates quality leads to meet your enrollment goals. With a proven process and our industry expertise, we help you make an immediate impact.