OHO U Senior Marketing Leadership Summit: Recordings
Catch Up On Anything You Missed
We had an incredible turnout for the OHO U Senior Marketing Leadership Summit, but we realize not everyone was able to join us for the entire afternoon.
Thankfully, one of the benefits of hosting the conference virtually is we have the opportunity to provide recordings for anyone who wasn't able to attend or needs to revisit important information they missed.
We hope you'll find the recordings below helpful, and we'll be sure to keep you updated on any upcoming OHO U events that we're planning for the future!
Keynote: Getting the Green Light
How to Build Messages People Say YES To, with professional "Idea Whisperer" Tamsen Webster
No matter your role, you’re often in the business of changing behavior. Often that means you need to change beliefs first. Or do you? What if some of the age-old wisdom around driving action actually works against creating real change?
Session 1: Conversations with Leaders
A Panel Discussion on the Year 2020 in Higher Education and What Comes Next
You'll learn how other VPs are managing work demands, avoiding employee burnout, and managing up during the COVID-19 pandemic.
Gene Begin: Vice President, Marketing & Communications, Wheaton College
Bill Campbell: Vice President of Marketing & Communications, Chatham University
Terry Flannery: Interim Vice President for Marketing & Communications, Stony Brook University
Liz Walsh: Associate Vice President, University Communication & Marketing, Villanova University
Session 2: Growing Your Brand from Regional to Global Prominence
Dean John A. Quelch from the Miami Herbert School of Business shares his unique insights into identifying an independent market position, attracting international students, and what the next five years holds for higher education marketing.
We Have Recordings from the OHO U 2020 Virtual Conference as Well!
Each day of the OHO U 2020 Virtual Conference featured insights from higher ed industry experts and OHO's knowledgeable staff of strategists and designers, with presentations on Website User Experience, Enrollment Marketing, Digital Marketing, and Content Strategy.