OHO U 2021 Online Conference Slides & Recording: Marketing Measurement & Intelligence

In this session, Nick Hemming, the Marketing Intelligence Manager at Widener University, uses case studies and examples from Widener to help you perfect your landing pages, decipher your data, and ensure you're getting quality leads.

In this session, Noel Fisher, a Digital Marketing Strategist at OHO, shows you how to set up campaign measurement and reporting using Google Analytics, Google Tag Manager and other tools to demonstrate the impact of your enrollment marketing efforts.

Fernando the two-toed sloth and his handlers at the Phoenix Zoo stopped by to say hello, answer questions, and remind us all to slooooowwww down and relax.

Brian Piper, the Director of Content Strategy and Assessment at The University of Rochester, shares the value of a data-driven approach to lead generation. 

Melanie Lindahl, a Web and UX Designer at The University of Texas at Austin School of Law, shares how you can still conduct meaningful and actionable user testing sessions in a remote environment.

Kinnari “Kin” Sejpal, the Associate Vice President for Marketing Strategy and Creative Services at Rochester Institute of Technology shares how she and her team transformed turned their website into the front door of their university when the pandemic closed the school's physical front door.