OHO U 2021 Senior Marketing Leadership Summit: Important Logistics

Schedule for Senior Marketing Leadership Summit, June 17 (all times are in Eastern Time)

1:00 - 1:05 pm
Welcome 
Rachel Reuben Senor, OHO

1:05 - 1:55 pm
Developing a Data-Driven Culture
Adrienne Ritchie, Insights in Digital Marketing Strategist, OHO

1:55 - 2:05 pm
Q&A with Adrienne

2:05 - 2:10 pm
Break

2:10 - 2:40 pm
Data-Driven Nimbleness: How an Iterative Creative Culture Can Win the Day
Evan Ozimek-Maier, Associate Director of Creative, Berklee College of Music

2:40 - 3:15 pm
Survey Says! Building a Better Higher Ed Marketing Team Survey Results
Rachel Reuben Senior, Vice President of Account Strategy, OHO

3:15 pm
Wrap up and Q&A with Rachel and Evan

Video

Our presenters would love to see you! We encourage you to keep your video on if you feel comfortable and are in an environment conducive to do so. Your sound will automatically be muted from our end, but we will have the ability to unmute you if you are called on during Q&A. 

If you need to step away at any time, we recommend turning your video off and not leaving the meeting entirely. However, the Zoom meeting will be open all afternoon — so if you do find you have to leave to hop into another one, you can certainly re-enter at any time.

Recording

We will be recording the OHO U 2021 Senior Marketing Leadership Summit to help us improve in the future and to share with colleagues and clients who were unable to attend today. The recordings will be made available to all OHO U registrants soon!

Zoom Meeting Logistics

• Make sure your Zoom software is updated to the latest version  (5.6.4)

• Make sure your Zoom name is your full name as well as your institution if you can fit it character-count-wise. To do this on your desktop client, tap on the 3 dots in your video window and select “edit name.”

• Feel free to use your Reactions button at the bottom toolbar. Depending on your version of Zoom, you may see just a few or a large number of different reactions such as clapping hands and a thumbs up.

• We may use the Polling feature to get to know each other throughout the meeting. While Zoom does record individual answers, we'll only review the aggregate number of responses to each answer — so your responses will remain anonymous.

• Because networking is an important aspect of conferencing, we may be utilizing Zoom’s Breakout Rooms feature during the day. When we get to that portion of the day we’ll explain more details about how it will work, but at a high-level know that you will be randomly placed into a room with around 8 other people for some networking and smaller conversations. Don’t worry about a thing — we’ll manage all the technicals on our end!

• The Chat feature will be open as well. You can post comments to everyone or privately to an individual member of our OHO team. Please feel free to message any OHO team member if you have a logistical, technical, or scheduling-related questions. If your question or comment is for the presenter or related to the topic in general, please post it to everyone in the chat and during our Q&A session following each presentation we will do our best to get through as many as possible.

If you need any technical support, especially if you get stuck outside of Zoom, please email marketing@oho.com.