Content Accelerator – Higher Education Content Writing A Better Way to Create Website Content
Content Accelerator is a solution for managing large-scale content efforts – improve your quality, align to your brand, increase SEO, ensure accessibility, and get it done on-time.
Solving the Website Content Bottleneck
Content may be king, but content development is one of the most challenging aspects of managing or redesigning a higher ed website. Coordinating staff writers who are juggling other responsibilities can extend timelines, and hiring freelancers unfamiliar with your brand, style, or site structure can produce content that fails to implement you strategy.
You need to be able to effectively manage a distributed content creation effort while ensuring that the content aligns to your digital strategy, brand pillars, SEO, tone, and site structure – and get it done on time.
A New and Unique Solution: Content Accelerator
We combine strategic planning, hands-on project management, and expert content creation to keep your launch on schedule, improve content quality and consistency, and train your team for long-term success.
We Train the Writers & Manage the Process
Content Accelerator is a solution to improve the quality of website content and project manage an in-house or distributed team of writers to get your content done on time.
We create a strategic plan to prioritize content, delegate assignments, and confirm deadlines
We empower your writers with editorial workshops and style guidance so everyone writes with purpose.
Your dedicated content manager drives progress, removes blockers, reviews copy and keeps things on track.
Use your writers, our writers, or a blended team. We can also help with content entry into the CMS.
Content Accelerator Success Stories
Content Accelerator is designed to be used for higher ed content writing as part of a website redesign or to complete large content projects such as key marketing pages, admissions sections, or degree and majors pages.
A small, liberal arts school used Content Accelerator to rewrite 80 pages of content in three months to keep a site launch on schedule.
A graduate school web team avoided a delayed launch by using Content Accelerator to oversee and guide content development
A large community college produced 175 pages of content in 90 days, accompanied by in-person training and oversight.
Content Accelerator Scales to Meet Your Needs
Orient & Activate — We Get You Started
A comprehensive solution to align your organization with editorial guidance, content strategy, and brand guidelines. Once we launch your team, they are better prepared to write their web content in alignment with your strategy.
Guide & Empower — We Lead, You Write
A more hands-on solution with editorial workshops, custom content templates, and tailor-made messaging to empower your content team.
Facilitate & Execute — We Do It With You
A robust support option with a dedicated content manager who will provide ongoing strategy and governance guidance to support your evolving content strategy for your team.
Get Your Content Writing on Track
Schedule a 15-minute call to learn more about Content Accelerator – a proven solution for higher education content writing. We'll develop a tailored solution that meets your needs, timeline, and budget.