Digital Marketing Campaign Results
To reach prospective students from undergraduates to adult learners, we create and execute digital enrollment marketing campaigns that drive inquiries, increase applications, and enroll the students our clients need. From click to conversion, we provide the data, insights, and optimization to elevate digital marketing efforts for colleges and universities.
- Higher Education
- Digital Marketing
Johns Hopkins Bloomberg School of Public Health
Johns Hopkins Bloomberg School of Public Health partnered with OHO to to enhance marketing efforts and generate leads for 7 programs. We developed a comprehensive digital plan for all paid campaigns including: strategy, placement, optimization, creative, landing pages, reporting and conversion tracking.
Lead generation results
Increasing Graduate Applications at Pace University
OHO enhanced Pace’s reputation, expanded reach, and drove inquiries and applicants for 14 graduate programs, in addition to those looking to transfer into the school as well as those with military backgrounds seeking higher education. Partnering with a centralized team, we coordinated enrollment marketing efforts and managed all paid campaigns including: strategy, placement, optimization, creative, landing pages, reporting and conversion tracking.
Pace University Results
Brandeis International Business School
The Brandeis International Business School engaged OHO to drive domestic student applications to their graduate programs. OHO developed a digital marketing campaign focused on driving traffic and conversions to landing pages through paid search and display ads.
Brandeis Enrollment Marketing Results
Miami University Herbert Business School
Beginning with an in-depth user research engagement, OHO overhauled Miami Herbert's digital marketing efforts to recruit students in the highly competitive MBA market. Our comprehensive approach included: complete website redesign, paid campaigns, landing pages, search engine optimization and lead tracking from click to matriculation in Salesforce.
Miami Herbert Business School Results
Surpassing Enrollment Goals
Simon Business School reports their PMBA and EMBA programs met or surpassed all their enrollment goals for 2023 crediting new campaign strategies developed by OHO.
Applications up 30% at Virginia Tech
Virginia Tech CLiGS - masters degree in sustainability - is reporting applications up over 30% this year. OHO pioneered new content and advertising on topical discussion boards that are driving increases.
Campaigns Increase Applications Year over Year at UCLA Anderson
From Slate data, we reported that 60% of fully-employed MBA applications were generated or influenced by ad campaigns.
Supporting Health for All at UMSN
UMSN is at the forefront of social justice, equity, inclusion and diversity, and they needed campaigns that highlighted their commitment to supporting health for all. Eye-catching ads with bold messages combined with program-agnostic landing pages contributed to a 370% increase in leads in the 2nd year of the campaign. In 2023, applications were up 20% year over year.
We are very appreciative of the expertise and guidance that OHO gives us. And we have completely enjoyed the working relationship we have developed with the whole team.
Recruit the Students That You Need
Frustrated with the lead quality of your digital campaigns? Looking to fill classes in a new graduate program? Wondering how to recruit more students with your budget? Learn about our partnership with over 180 colleges and universities to increase student enrollments.
