OHO U 2021 Senior Marketing Leadership Summit: Slides and Recordings
Whether you couldn't join us for the OHO U 2021 Senior Marketing Leadership Summit, or you're looking to get caught up on something you missed during the Summit, the presentation slides can be downloaded using the links below:
Developing a Data-Driven Culture
Data-Driven Nimbleness: How an Iterative Creative Culture Can Win the Day
Survey Says! Building a Better Higher Ed Marketing Team Survey Results
Developing a Data-Driven Culture
OHO's Growth and Insights in Digital Marketing Strategist, Adrienne Ritchie, discusses the importance of being data-driven, the role technology plays in data culture, how to inspire change agents within your team, and why data transparency is so important.
Data-Driven Nimbleness: How an Iterative Creative Culture Can Win the Day
Evan Ozimek-Maier, Associate Director of Creative at Berklee College of Music, shares how Berklee's Enrollment Marketing team found success in the dialogue between creative strategy and quantitative analysis.
Survey Says! Building a Better Higher Ed Marketing Team Survey Results
OHO's VP of Account Strategy, Rachel Reuben Senior, shares high-level results from our 2021 Building a Better Higher Ed Marketing Team survey, including what new roles marketing/communications leadership are building the case for to add to their team, what skills they have or plan to add in their department, who the marketing/communications division reports to, and much more.
We Have Recordings from the OHO U 2020 Senior Marketing Leadership Summit As Well!
If you couldn't join us for last year's Summit, we've made all of the recordings available to enjoy at your convenience.